"I will furnish one-half of the money for your line extension," an Eastern financier once told this banker who is noted for building his talk to fit the listener's interest; '' provided you raise the other half among businesses in towns on your blue prints." The banker planned to meet this condition. And the first questions he asked himself were: "What can I say to these business men that will make them put up their money? What have I got that attracts them? What are the two or three big restraining influences that hold them back?" Complete article at ...
