Friday, December 05, 2008

BMW - Branding Through Numbers

In terms of branding, BMW is known in the automotive world for three things. One of which is the more recent facelift and redesign of its models that divided the motoring critics into love-it-or-hate-it camps. The two longer standing brand identities associated with BMW are its logo and the numerical nomenclature used in the naming of their vehicles. Read more ...

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