Interview with Bud Bilanich, Author of Straight Talk for Success

"Straight Talk for Success" is directed toward early and mid-career professionals, but anyone in need of motivation can easily apply its advice to their personal or professional life. Bud Bilanich developed his success model from his executive coaching work. The model identifies the five characteristics that successful people have in common: self-confidence, positive personal impact, outstanding performance, communication skills and interpersonal competence. Bilanich says one of the biggest mistakes people make regarding career and life success, is thinking that a good performance is enough to guarantee success. While outstanding performance is definitely necessary for success, Bilanich says successful people are more than just good performers. "Straight Talk for Success" teaches readers how to apply all five key success factors to their personal lives and careers.